Comforting, optimistic, happy, secure, in control, - the artist got it right in this ad.
Download the PDF at https://archive.org/details/bolgianosseeds19jbol
The inside of the catalog is visually dreadful with b&w photos which make the plants look embalmed now that the paper has yellowed. Nasty, nasty images.
I have placed the full sized image below if you want a snappy desktop image.