James Vick - Marketing the Garden Dream

Yesterday I posted a piece about the seed exhibits at the Columbian Exposition.  James Vick was acknowledged as a major contributor to Class 180 (seeds) in the guidebook.  Thirty years before, when he started his business in Rochester by importing seeds from Europe he was often disappointed with the quality.  That led to his establishing his own reliable seed fields.  His catalogs and writings were incredibly effective in popularizing his brand!

 

The above from The Selling of the English Garden: The 19th Century Seed Merchant, James Vick 

Good Links:

• The American Antiquarian Society page with info and great images from Vick's.
• The Selling of the English Garden: The 19th Century Seed Merchant, James Vick - a paper by Thomas J. Mickey for the Conference on Historical Analysis & Research in Marketing
  
  from the above: