Thursday, May 3, 2018

Seed Selling History - Part 1, The First Sellers to 1850

I welcomed this article from 1900 as an organizer of my blog's topics.  Just the mention of how the Civil War effected seed trade (not much) knocked some perspective and time awareness into me that was refreshing.  It also contained some anecdotes about individuals that make the times come alive.  All in all, it is well worth reading and sharing as an overview.

Appearing in the Yearbook of Agriculture, 1900, this history of the seed business is divided into major topics.  I am presenting them here by these parts rather than the whole thing at one go - it is much too long, (and it makes me feel better to get something done and posted)!


I have also reformatted the article  to be easier on the eye for online reading, reformatting into paragraphs, adding illustrations, adding links, and bulleting lists for easier comparison. My comments within the articles are in red usually.

To start off, here is a seed ad that predates what is mentioned in the article, but is from one of the Boston newspapers mentioned.  My hat is off to the writer of 1900 tracking down what old documents are quoted...research without the internet!!




Part 1
SEED SELLING:

DEALERS PREVIOUS TO THE COMMENCEMENT 

OF THE PRESENT CENTURY.


The first record of seeds for sale that the writer has been able to find is in the Newport, R. I., Mercury of 1763, where Nathaniel Bird, a book dealer, advertised garden seeds just arrived from London. Connecticut-grown onion seeds early acquired more than a local reputation. In 1764 Gideon Welles, ‘‘on the Point”, announced in the Newport Mercury that he had some choice Connecticut onion seed for sale.  Other advertisements ran through the following years, among them one by Charles Dunbar, gardener.

We get some idea of the prices of seeds from Dunbar's advertisement of 1767, where the following are given: 
  • Peas and beans, 30 shillings per quart;
  • Strasburgh onions and orange carrots, 25 shillings per ounce; 
  • early cabbage, 40 shillings per ounce, and 
  • “colliflower,” 6 pounds per ounce. 
 An N. B. informs us that “said Dunbar has to sell a great variety of flower seeds.”
(The value of the currency had fallen so low that in 1759 it required 2,300 pounds in currency to equal 100 pounds sterling; these conditions were only beginning to improve in 1767.)
Unfortunately, this document is not available online; this snippet from Google Books is all I found.
In New York City hemp and flax seeds were advertised for sale at least as early as 1765 and garden seeds in 1776. In that year Samuel Deall, a dealer in general merchandise on Broad street, opposite the end of Weaver street, kept “a general assortment of seeds,” many of which he names, including red clover, grass, and “Saintfoine” for improvement of land.
In the New Hampshire Gazette field seeds were advertised as early as 1766 and garden seeds in 1770.  

But Boston was the chief city for the sale of garden seeds, as it was the commercial center of the time. 

In the Boston Gazette of 1767 six out of twenty-six advertisers were dealers in seeds.  


(I couldn't find that issue; closest I came is one ad for 50 bushels of hemp seed. 

The ads appearing here are from the Mass Historical Society's collection.
 Boston Gazette, April 7, 1766.)  




Some of these did not advertise other goods, but it is doubtful whether they were seed dealers exclusively.


In the spring, when these advertisements appeared, the trade in seeds was probably more important than any other branch of their business. 


 Some of these dropped out and others appeared in later years, but several advertised regularly each year until 1773. 





 William Davidson, the gardener in Seven Star Lane, offered in 1768 seeds of 56 varieties of vegetables and herbs, and of one flower, the carnation. Some of his prices were as follows: 
  • Lettuce, 3 to 4 pence per ounce; 
  • cabbage, 9 pence to a shilling per ounce; 
  • cauliflower, 3 shillings per ounce; 
  • carnation, 4 shillings per ounce. 
  • Most of the other vegetable and herb seeds ranged from 2 pence to a shilling per ounce; peas, Early Golden Hotspur and Early Charlton, were worth 24 shillings the bushel or 10 pence per quart. 
Davidson dealt in seeds wholesale and retail for cash. 



The war of independence, interrupting as it did the regular channels of trade, interfered with the importation of seeds, and the few garden seeds offered during this time were either imported from Holland or were taken from prize ships. 


Immediately after the war there was a revival of the trade in seeds, and in 1784 John Adams, Susanna Renkin, and Susanna Martin all advertised seeds just imported from London.  








These advertisements, however, soon after ceased, and in 1790 John Adams advertised for the last time in the Boston Gazette. It is not to be supposed that the absence of advertisements indicates the total cessation of the trade in seeds. 

This either slowed in other channels or the traders lost enterprise. But with the advertising habit well formed as it was prior to 1770, the total absence of advertisements of seeds for sale certainly indicates an unhealthy condition of the trade. 

In Philadelphia and New York seeds were but little advertised, whatever the trade may have been. In Philadelphia in 1772 Peteliah Webster sold clover and duck grass seed, and in 1775 James Longhead made known to the public that he kept “a quantity of the largest kind of colly-flower seed, found on trial to be extraordinary good.”   In 1775 David Reid, who styled himself “Gardener and seedsman,” advertised seeds for sale at his stall at the courthouse, and in 1781 purchasers were advised that flower seeds and seeds for the kitchen garden, “imported from Holland, can be procured next door to General Philip de Haas, in Third street, near Race street.” 

During the remaining years of the eighteenth century the papers contained few advertisements of seeds, and we can trace no connection between dealers of pre-Revolutionary times and those of the opening years of the nineteenth century. It is not probable, however, that there was a time when seeds could not be bought in any of the large towns.  The people were fond of gardening, the population was rapidly increasing, and there is no reason to suppose that the demand for garden seeds was less than before the war. 

This demand was doubtless partly supplied by the market gardeners, one of whom, David Landreth, established himself in Philadelphia in 1784, and engaged in the market gardening, nursery, and seed-growing business. The last was at first of small importance, and for many years the nursery occupied most of his attention. Seeds were almost entirely imported, and American gardeners had yet to learn that seeds could be as well grown here as in England. 


In spite of this, however, the seed business seems to have increased in importance until, in 1848, David Landreth, Jr., sold the nursery and became exclusively a seed grower and merchant.



Source

THE TRADE DURING THE FIRST HALF OF THE CENTURY.


One of the first seedsmen of the present century was Bernard M’Mahon, gardener, seedsman, and author, who in 1800 opened a seed store in Philadelphia. 
Fortunately, we have a description of his store, which throws light on the condition of the trade at that time: 
"His store was in Second street, below Market, on the east side. Many must still be alive who recollect its bulk window, ornamented with tulip-glasses, a large pumpkin, and a basket or two of bulbous roots. Behind the counter officiated Mrs. M'Mahon, with some considerable Irish accent, but a most amiable and excellent disposition, and withal an able saleswoman. Mr. M'Mahon was also much in the store, putting up seeds for transmission to all parts of this country and Europe, writing his book, or attending to his correspondence, and in one corner was a shelf containing a few botanical or gardening books, for which there was then a very small demand; another contained a few garden implements, such as knives and trimming scissors, a barrel of pease, and a bag of seedling potatoes, an onion receptacle, and a few chairs, and the room partly lined with drawers containing seeds, constituted the apparent stock in trade of what was one of the greatest seed stores then known in the Union, and where was transacted a considerable business for that day."  (Wonder where this great description came from!!)

In the fall of 1805, Grant Thorburn began to sell seeds in New York, and subsequently built up a substantial business.  During the next quarter century seed stores were opened in Baltimore, Boston, and Charleston, S. C., as well as in Philadelphia and New York, and there was a considerable trade in Shakers' seeds. These Shakers’ seeds were popular as early as 1818. They were sold by regular dealers, and were peddled about the country in the Shakers' wagons. 
Source
The population of the United States had increased from a little more than three millions of whites in 1790 to ten and a half millions in 1830. In 1790 this population was practically confined to a narrow strip along the Atlantic seaboard. Forty years later it had overflowed into the rich valleys beyond the mountains. To meet the growing demand for vegetables and flowers, these ten and a half millions required more than three and a half times as many seeds as were used in 1790. Dealers established themselves in the principal cities and crossed the Alleghenies in the rear of the wave of settlement that swept into the Ohio Valley. The large cities became centers of distribution for the surrounding country, but the trade remained essentially local, though the larger houses did a wholesale business and supplied country dealers with their stocks, put up in packets for the retail trade. 

But transportation was slow and expensive, and the modern development of the postal service was as yet undreamed of. The amount of seed sold in Ohio at this time was insignificant. Mr. Parsons Gorham, a grocer and seed dealer in Cincinnati between 1827 and 1831, seldom carried a stock of more than 50 bushels of grass seed; and when, in 1831, S. C. Parkhurst opened a seed store, he sold in one year not more than 600 bushels of timothy and clover seed, while before the end of ten years his trade had increased to 6,000 bushels. 

Seed houses were opened in Mobile and New Orleans, and in 1844 William W. Plant began the sale of farm tools and seeds in St. Louis. While most of the trade between 1820 and 1850 was local or wholesale to country dealers, a change took place with the advent of the locomotive. The larger houses reached out for wider fields, made accessible by the railways, and new firms sprang up in every city of considerable size. Locomotives were unknown in the United States before 1829 and were scarcely used before 1832. At the end of 1835 there were 1,098 miles of railway in the United States; in 1850 the total mileage was 9,021, and in 1860 it was 30,635. 

This rapid increase in the railways not only opened up a vast and flourishing country, but facilitated transportation in the East and made possible the immense development of the mail trade. The mails brought the seedsman to every door; a letter brought a catalogue, and a few cents paid the postage on an order of seeds. The changes in the rates of postage and the regulations of the post office have at times helped or embarrassed the trade; but, though cheap postage has stimulated, higher rates have never checked the growth of the business.


Detail from a Cincinnati print.  Trains came to the city in 1836.


Want to read the original?   https://naldc.nal.usda.gov/download/IND43620780/PDF

Wednesday, May 2, 2018

March, 1990 - New Yorker Cover

I knew I would forget to post this on time!!  


1888 - William Wilcox Barnard -Tested Seeds



William Wilcox Barnard appears to have a business minded man who found his way into the seed business through his office skills,  rather than his experience with plants or seeds.  He did like his cannas as an older man, so maybe he grew into the business.

 I like him for his choice in the catalog cover art for his 1892 catalog!  I wonder if he picked the style.  They never had another interesting cover as far as I am concerned.  He had boring ads, too.  Then again, I can't find much about him, so I may be wrong.

The first catalog I found online (the 1892) is very whimsical.  The rest from the prime period of lithographed covers are colorful and unexciting, the minimum of what I expect from an acceptable seed catalog cover. 
 


At the age of 18 he got a job as clerk for the D. S. Heffron Seed Company, on Clark Street, under  D. S. Heffron.  He later became bookkeeper and cashier for Hiram Sibley and Company, who were pioneer seedsmen and owners of a warehouse.  In 1888, under the firm name of W. W. Barnard & Company, he purchased the garden seed department of that business after Sibley died.   (Sibley was a very interesting guy!)






"In 1905, this business was consolidated with Goodwin, Harris and Company as The W. W. Barnard Company, dealers in seeds and stock food.  Mr. Barnard was made president and treasurer and continued as such until his death, March 10, 1921.  His connection with the seed business in Illinois covers about fifty years."

1892


"The year Nineteen Hundred and Twenty-One has marked the passing of many people who have been Chicogoans since the period preceding the Chicago Fire.  In thinking of them, and of the past years, we are reminded that Chicago has not long been at its present point of development.    The growth thus far attained has come, quite largely, through the combined efforts of the people who have lived here for the last fifty or more years.  Among those men recently deceased, whose names are especially worthy of mention in a record covering a long period of Chicago's industrial progress is the late William Wilcox Barnard.

William Wilcox Barnard was born on a farm in Chicago, very near the present site of his late home in Beverly Hills, on July 4, 1856.  His parents were William and Miranda (Wilcox) Barnard.  They are numbered among the earliest residents of that section of the city for the mother came here in 1844, and the father in 1846.  In more recent years their hoestead farm and is now subdivided and now forms a portion of Beverly Hills.  William W. Barnard, as a boy, attended the Englewood High School and Bryant and Stratton's Business College."

Excerpts from Historical Encyclopedia of Illinois, with commemorative biographies, Vol 2, 1926
Here is another obituary.  The company got slammed in 921 as the vice-president died a month before Barnard!












Monday, April 30, 2018

1899 - Unleash the Butterflies; W. W. Barnard & Co. Tested Seeds

This lithographed cover from W. W. Barnard & Co. caught my eye once before.  This time I want to share close-ups of the lithographic dots.  I love them! 
  
I'll post about the man and the company later.  Today is just eye bonbons.  












Friday, April 27, 2018

100 Years Ago - Planting the Seeds of Victory


World War I (The War to End All Wars) had stretched food supplies, especially in Europe.  By planting home gardens women were doing their part to help.  I can't believe it never occurred to me to ask my grandmother about that time as she would have been about 30.  

 

Source: Library of Congress
Source: LOC






Monday, January 29, 2018

1886 - Mr. Beyer's Cress

 Hugo Beyer of New London, Iowa is a hard man to track down using old advertisements.  He doesn't seem to have any! (That show up in the usual online search.) 
 I did find one or two articles referring to him and his Upland Cress.  These, and a few other sentences gathered here and there, give me the impression he puffed plants he liked without carefully researching them.  It wasn't flim-flam,  just "enthusiasm" :-)


The 1886 The American Garden: A Monthly Illustrated Journal Devoted to Garden Art reported on his new Upland Cress.


THE UPLAND CRESS.

About New Year's we received a package of leaves from Hugo Beyer of New London, Iowa, which were partly wilted, but still had the semblance of Cress leaves and answered the description sent by Mr. Beyer.  The leaves were unusually large, and of unmistakable Cress flavor. 

Mr. Beyer writes as follows:

“It is in reality a new class of vegetable.   I have named it ‘Upland Cress,‘ as it thrives on any soil, wet or dry, to distinguish it from the Water Cress. Undoubtedly it belongs to the Nasturtiums, as the Water Cress does, and seems to be related to that in shape of leaf and taste. I 
failed. it seemed new to all. I sent for that purpose a large plant to the American Agriculturist last spring, also seed to Vilmorin, Andrieux & Co., Paris. By a letter received about a month ago they inform me that this plant is new in France.

“ ‘Upland Cress' can be used ten to eleven months out of the twelve, without protection, yielding an immense supply of leaves. It possesses hardiness not equaled by any other. We have had heavy frosts, for some time 5° below zero, then about eight inches of snow, and for about a week thawing in the day and freezing at

night, and how Upland Cress has stood all that, a sample taken from the patch yesterday (Dec. 30th) will best tell you." [Sample above mentioned. En. AM. G.] 

It cannot be expected to be of first quality now, for it is pungent and somewhat tough, yet is still eatable. Chopped fine (stems are good also) and eaten with bread and butter, it does not go so bad.     
Boiled, prepared same as Kale, it is fine, but the first water must be thrown away and the boiling finished in a second, otherwise it would taste bitter. 

The refuse foliage we give to the family cow, and she enjoys it as much as Clover in the summer. As it remains green all winter I don’t see why it might not prove also a valuable forage plant. Our chickens eat it whenever they can get to it, and we notice a large increase in eggs, at a time when our neighbors don't get any.

“When I noticed the valuable qualities of Upland Cress I thought, if generally used, it would prove of special benefit to the poor. Viewing it thus, I did not feel willing to monopolize it, and to give all an opportunity I sent out last spring all the surplus seed I had, gratis, to different seedsmen and customers to aid me in introducing it quickly."

This Cress is said to have originated in Tennessee. It furnishes “greens" two to three weeks earlier than any other outdoor vegetable in Iowa.





The American Garden: A Monthly Illustrated Journal of Horticulture, Sept. 1888



Stray facts and links:

  • Land cress, also known as American cress, bank cress, black wood cress, Belle Isle cress, Bermuda cress, early yellowrocket, early wintercress, scurvy cress, creasy greens, and upland cress, is a biennial herb in the family Brassicaceae. Wikipedia

Seeds in the Stacks: National Agricultural Library's Video Introduction to Vintage Seed Catalogs

The Biodiversity Heritage Library just sent out their newsletter and it contained a link to this tour behind-the-scenes at the National Agricultural Library.  

Enjoy Seeds in the Stacks!





The text below is supplied by the Biodiversity Heritage Library on their YouTube page.


Go behind-the-scenes at the USDA National Agricultural Library to explore vintage seed and nursery catalogs from the Library's collection of over 200,000 catalogs. 
This video originally aired as a Facebook Live broadcast on 3 November, 2017.
View all of the catalogs featured in Seeds in the Stacks on the Biodiversity Heritage Library at the links below: 
Introduction Catalogs: F.W. Bolgiano & Co., 1902: 
https://www.biodiversitylibrary.org/i...Wm. Elliott & Sons, 1905: https://www.biodiversitylibrary.org/i...Currie Bros, Co., 1904: https://www.biodiversitylibrary.org/i...Portland Seed Co., 1901: https://www.biodiversitylibrary.org/i...Tuckers’ Seed House, 1923: http://www.biodiversitylibrary.org/it...J.M. Philips’ Sons, 1901:http://www.biodiversitylibrary.org/it...Carpenter Seed Co., 1913: http://www.biodiversitylibrary.org/it...Samuel Wilson, 1889: https://www.biodiversitylibrary.org/i...Farmer Seed Co., 1905: http://www.biodiversitylibrary.org/it...Farmer Seed Co., 1908: http://www.biodiversitylibrary.org/it.. 
Broadcast Catalogs: William Prince, 1771: https://www.biodiversitylibrary.org/i...William Prince, 1830: https://www.biodiversitylibrary.org/i...William Robert Prince, 1844: https://www.biodiversitylibrary.org/i...Joseph Breck & Co., 1838: https://www.biodiversitylibrary.org/i...Joseph Breck & Sons, 1886: https://www.biodiversitylibrary.org/i...Joseph Breck & Co., 1840: http://www.biodiversitylibrary.org/it...James Vick, 1887: https://www.biodiversitylibrary.org/i...James Vick, 1894: https://www.biodiversitylibrary.org/i...James Vick, 1889: https://www.biodiversitylibrary.org/i...Peter Henderson & Co., 1885: http://www.biodiversitylibrary.org/it...Peter Henderson & Co., 1886: https://www.biodiversitylibrary.org/i...Peter Henderson & Co., 1892: https://www.biodiversitylibrary.org/i...Peter Henderson & Co., 1909: https://www.biodiversitylibrary.org/i... 
Finale Catalogs: J. Bolgiano & Son, 1908: http://www.biodiversitylibrary.org/it...W. Atlee Burpee & Co., 1896: http://www.biodiversitylibrary.org/it...George A. Weaver Company, 1897: http://www.biodiversitylibrary.org/it...Samuel Wilson, 1897: https://www.biodiversitylibrary.org/i...Johnson & Stokes, 1895: https://www.biodiversitylibrary.org/i... Explore More Seed Catalogs in BHL: https://www.biodiversitylibrary.org/b...