Friday, July 11, 2014

Jerome B. Rice Seeds - "Why Some Succeed While Others Fail"

Rice was a fantastic advertising strategist and aggressive seedsman interested in growing and selling an excellent product.  The other day I posted some of his nutty trade cards and I'll do more soon!  Today is an introduction to the man.

First - I finally found what the B. stands for :-)

 - New York State Men Biographic Studies and Character Portraits, 1910
1902- Minneapolis (I left in Allen's caricature.)

A bit clearer...

Hidden TreasuresOr Why Some Succeed While Others Fail -  1887

This is the Detroit waterfront.  

You can't miss his sign with one story high letters!