Showing posts with label marketing stategies. Show all posts
Showing posts with label marketing stategies. Show all posts

Saturday, April 12, 2014

James Vick - Marketing the Garden Dream

Yesterday I posted a piece about the seed exhibits at the Columbian Exposition.  James Vick was acknowledged as a major contributor to Class 180 (seeds) in the guidebook.  Thirty years before, when he started his business in Rochester by importing seeds from Europe he was often disappointed with the quality.  That led to his establishing his own reliable seed fields.  His catalogs and writings were incredibly effective in popularizing his brand!





 




Good Links: